Pjur makes lubricants and very little else, and the shelf shows it: the same formula turns up in a 2 ml sachet for one use, in a 30 ml bottle that fits a pocket, and in a 500 ml bottle for the bedside drawer.

Two families run through the range. Water-based lubricants rinse off with water, leave no residue on fabric, and are the ones to reach for when silicone toys are involved. Silicone-based lubricants stay slippery far longer, do not dry out and keep working in the shower or the bath. Beyond those two sits a dedicated anal line — thicker lubricants, relaxing gels and sprays — plus arousal gels, delay sprays, warming and tingling gels, a stimulating massage cream, and sprays for cleaning toys afterwards.

Full ingredient lists are printed on every product page. Part of the range is made without preservatives and with vegan formulations, and those products state it on the label rather than leaving you to guess.

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