Macho Underwear is not an underwear shelf, whatever the name suggests. What is listed here are men's fragrances in 30 ml bottles, sold as pheromone perfumes: Alpha, Rush and Daddy, each with its own accord rather than versions of a single scent. One of the three is built on a leather base note, described as warm and smoky with a slightly animalic edge. Pheromone claims are the frame this whole category is marketed under, and the honest way to read them is as fragrances first, since scent is the part you can actually judge for yourself. The bottles are small enough to carry. If you came looking for clothing, that sits under underwear and harnesses; this is the fragrance aisle.

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